At Standard Drift, we are committed to protecting the privacy and personal data of individuals who visit our website, contact us, request information, download our materials, or subscribe to our communications.
This Privacy Policy explains how we collect, use, and protect the personal data of users of our website, in accordance with Regulation (EU) 2016/679, the General Data Protection Regulation ("GDPR"), Spanish Organic Law 3/2018 on the Protection of Personal Data and Guarantee of Digital Rights ("LOPDGDD"), and other applicable legislation.
1. Data Controller
The controller responsible for the processing of personal data is:
META YOU S.L.
Trading name: Standard Drift
Tax ID (CIF): B72418502
Registered address: C/ La Garneu 1, 12500 Vinaròs, Castellón, Spain
Email: info@standarddrift.com
Website: standarddrift.com
2. Personal Data We Collect
Depending on how you interact with Standard Drift, we may collect the following categories of personal data:
- Identification and contact details: first name, last name, email address, telephone number, company, professional position, or other information voluntarily provided by the user.
- Information provided through forms: information submitted through our contact forms, information requests, business enquiries, or forms intended for artists and participants in programmes such as Young Talent.
- Subscription data: email address and, where applicable, name or other information provided when subscribing to our newsletter or communications.
- Data associated with downloads: email address and any other information requested when the user accesses or downloads materials, brochures, presentations, or other Standard Drift content.
- Technical and browsing data: IP address, device type, browser, operating system, pages visited, duration of the visit, traffic source, interactions with the website, and other technical data generated while browsing.
We do not request special categories of personal data through our forms and currently do not allow users to upload files.
3. Purposes of Processing
Standard Drift may process personal data for the following purposes:
- Managing enquiries and requests. To respond to enquiries, requests for information, collaboration proposals, and any other communications received through our forms, email, or other channels.
- Managing prospective clients and business relationships. To contact individuals or companies that have expressed an interest in Standard Drift, prepare proposals, conduct business discussions, and manage potential professional relationships.
- Managing artists and Young Talent. To assess and manage applications from artists interested in collaborating with Standard Drift, as well as communications relating to our talent programmes and artistic opportunities.
- Sending newsletters and marketing communications. Where the user has provided consent, we may send information about Standard Drift, new projects, artists, events, collaborations, services, content, news, and other communications related to our activities.
- Content downloads. To manage access to and delivery of brochures, presentations, or other materials requested by the user.
- Website analytics and improvement. To analyse how our website is used, measure traffic and performance, understand traffic sources, and improve our content, services, and digital experience.
- Advertising and campaign measurement. To measure the effectiveness of our advertising campaigns, create audiences, and analyse interactions with advertisements using advertising technologies employed by Standard Drift, provided that the required consents have been obtained.
4. Legal Basis for Processing
The legal basis will depend on the specific purpose of the processing:
- Enquiries and requests: the data subject's consent and, where applicable, taking steps at the data subject's request prior to entering into a contract.
- Management of business relationships: taking pre-contractual steps, performance of a contractual relationship where one exists and, in certain circumstances, Standard Drift's legitimate interest in managing its professional and business relationships.
- Newsletters and electronic marketing communications: the user's consent, except in those circumstances expressly permitted by applicable legislation in relation to existing customers.
- Downloading materials: processing the user's request. Subsequent marketing communications will only be sent where there is a valid legal basis for doing so.
- Analytics, advertising and tracking technologies: the user's consent where legally required, managed through the website's cookie settings system.
Users may withdraw their consent at any time without affecting the lawfulness of processing carried out prior to its withdrawal.
5. Data Retention
Personal data will be retained for as long as necessary to fulfil the purpose for which it was collected.
Data relating to enquiries and business opportunities may be retained while there is an active relationship or reasonable business interest and subsequently for the periods necessary to address any potential legal liabilities.
Data used for newsletters and marketing communications will be retained until the user withdraws their consent or requests to stop receiving such communications.
When personal data is no longer required, it may be duly restricted and retained for the legally required periods before being permanently deleted.
6. Recipients and Service Providers
Standard Drift may use technology and professional service providers that need access to certain personal data in order to provide their services. These may include providers of:
- website hosting and maintenance;
- email and productivity tools;
- data storage and management;
- website analytics;
- digital advertising;
- social media management;
- technological, technical, or professional services.
Standard Drift currently uses, among others, tools and services provided by Google, including Google Workspace/Gmail, Google Sheets, Google Analytics and Google Ads; Meta, including technologies associated with Meta Pixel; and LinkedIn, including LinkedIn Insight Tag.
These providers will process personal data in accordance with their own terms and privacy policies and, where they act as data processors on behalf of Standard Drift, in accordance with the relevant data processing agreements.
Standard Drift does not sell users' personal data to third parties.
7. International Data Transfers
Some of the technology providers used by Standard Drift may be established outside the European Economic Area or may process data from other countries.
In such cases, Standard Drift will seek to ensure that international data transfers are carried out using mechanisms recognised under applicable data protection legislation, such as European Commission adequacy decisions, the EU-U.S. Data Privacy Framework where applicable, Standard Contractual Clauses approved by the European Commission, or other legally recognised safeguards.
Users may request further information about the applicable safeguards by contacting info@standarddrift.com.
8. Cookies and Similar Technologies
Our website uses cookies and similar technologies. These technologies may be used to enable the website to function, remember certain preferences, analyse website traffic and user behaviour, and measure or personalise advertising campaigns.
The tools used may include:
- Google Analytics (GA4)
- Google Ads
- Meta Pixel
- LinkedIn Insight Tag
Cookies and technologies requiring consent will not be activated until the user has provided such consent through the website's cookie management system. Users may accept, reject, or configure non-essential cookies and subsequently modify their preferences.
Detailed information about the cookies used, their purposes, duration, and providers is available in our Cookie Policy.
9. Marketing Communications
Standard Drift may send newsletters, news, information about projects, artists, events, services, and other marketing communications where the recipient has provided consent or where another legal basis permits such communications under applicable legislation.
Users may withdraw their consent or unsubscribe at any time using the mechanism provided in the relevant communications or by contacting: info@standarddrift.com
Withdrawal of consent is free of charge and will not affect the lawfulness of processing carried out prior to its withdrawal.
10. User Rights
Users may exercise the rights recognised under applicable data protection legislation, including, where applicable:
- Access: to obtain information about the personal data we process concerning them.
- Rectification: to request the correction of inaccurate or incomplete personal data.
- Erasure: to request the deletion of personal data when it is no longer necessary for the purposes for which it was collected.
- Objection: to object to the processing of personal data in certain circumstances.
- Restriction: to request restriction of processing in the circumstances established by law.
- Data portability: to receive certain personal data in a structured, commonly used and machine-readable format and, where applicable, request its transmission to another controller.
- Withdrawal of consent: to withdraw previously granted consent at any time.
To exercise these rights, users may contact Standard Drift at: info@standarddrift.com
The request must allow the data subject to be identified and specify the right they wish to exercise. Where necessary to verify identity, we may request additional information.
Users also have the right to lodge a complaint with the Spanish Data Protection Agency (Agencia Española de Protección de Datos — AEPD) if they consider that the processing of their personal data infringes applicable data protection legislation.
11. Data Security
Standard Drift will implement appropriate technical and organisational measures to protect personal data against loss, alteration, unauthorised access, use, or disclosure, taking into account the nature of the data, the risks associated with processing, and available technologies.
However, no system connected to the Internet can guarantee absolute security.
12. Third-Party Data
If a user provides Standard Drift with personal data relating to another individual, the user represents that they have sufficient legal grounds to do so and that they have informed that individual, where legally required, about the disclosure of their personal data.
13. Minors
Standard Drift's services and content are not specifically directed at minors. Standard Drift does not knowingly seek to collect personal data from minors through the website. If we become aware that a minor's personal data has been provided without the appropriate authorisation where such authorisation is required, we may delete such data.
14. Third-Party Links
Our website may contain links to websites, social media platforms, or other platforms operated by third parties. Standard Drift does not control the privacy practices of these third parties. We recommend reviewing their respective privacy policies before providing personal data through such platforms.
15. Changes to This Privacy Policy
Standard Drift may amend this Privacy Policy where necessary to reflect legal, regulatory, technical, or service-related changes. The current version will be available on our website at all times and will indicate the date on which it was last updated.
16. Contact
For any questions regarding this Privacy Policy or Standard Drift's processing of personal data, please contact us at:
META YOU S.L. — Standard Drift
C/ La Garneu 1
12500 Vinaròs, Castellón, Spain
info@standarddrift.com